Post Time｜2023/09/06
The company specializes in supplying defense electronics equipment, serving a wide spectrum of industries, including the 3C electronics sector, automotive components, and aerospace.
Responsibilities｜
- Taking charge of planning and executing the content necessary for promoting solutions.
- Overseeing the entire content creation process, from initial brief to the final delivery of all solutions-related content. This involves collaboration with solutions partners and various departments.
- Managing external vendors for copywriting projects (excluding in-house production).
- Establishing a well-defined influencer/advocate strategy as needed, involving communication with relevant subject matter experts.
- Ensuring comprehensive coverage of marketing communications materials, delivering a complete set of assets.
- Implementing transparent reporting for all produced content using channel-specific tools and analytics instruments, while possessing the ability to identify crucial data.
- Cultivating and sustaining relationships with key personnel.
- Taking responsibility for driving the marketing strategy.
Requirements｜
- Experienced in B2B marketing and both online and offline marketing methodologies.
- Proficiency in managing multilingual websites.
- Familiarity with Salesforce and Eloqua or similar Marketing Automation tools would be advantageous.
- Solid grasp of fundamental marketing principles.
- Hands-on experience with Google Analytics.
- Proven track record in executing a content strategy to create a comprehensive suite of content assets.
- Capable of establishing strong collaborative relationships with colleagues and agencies to gain consensus on content-related activities.
Benefits｜
- Competitive package.
- Good career development.
