Summary
A Taiwan-based technology company specializing in networking and communications solutions, with strong R&D and manufacturing capabilities and a growing global presence. The company is expanding its own-brand business and next-generation networking solutions across international markets.
Responsibilities
- Develop and execute global brand and product marketing strategies to strengthen market positioning and drive business growth.
- Lead go-to-market(GTM) strategies and product launches, including market planning, positioning, messaging, and promotional campaigns.
- Drive digital marketing, demand generation, and lead generation initiatives to increase brand visibility and commercial opportunities.
- Partner closely with Sales, R&D, and Product teams to translate market insights into compelling value propositions and competitive advantages.
- Manage global PR, media, and industry analyst relations to enhance corporate visibility and market reputation.
- Lead and develop the global marketing team, while managing annual marketing budgets, KPIs, and overall performance.
Requirements
- 8 years or above of B2B marketing experience within the technology industry, with at least 5 years of people management experience.
- Proven experience in developing and executing marketing strategies across North America, Europe, and APAC.
- Strong experience in brand positioning, product marketing, and go-to-market strategy.
- Experience in the networking/communications industry is highly preferred.
- Strong strategic thinking, cross-functional collaboration, and leadership capabilities.
- Excellent communication skills in English and the ability to work effectively in a global environment.
Post Time｜2026/09/04
