“70% of CEOs Do This: Build Your Digital Influence”

Back then, the influence of senior executives was primarily built within the confines of the boardroom, where professional authority was demonstrated through strategic decisions, team leadership, and corporate governance. With the arrival of the digital era, successful professionals must not only shine in the conference room but also establish their personal brand on social media, becoming influential KOL.

Leadership Transformation in the Digital Wave

70% of CEOs in Fortune 100 have at least one social media account, with nearly half of them posting content at least once a month. This statistic reflects the increasing importance business leaders place on their personal digital brand image.

According to a DMFA report, active social media users in Taiwan have reached 22.1 million, accounting for 95.3% of the total population. Social platforms are deeply integrated into the business ecosystem, underscoring the vital need to manage one’s personal online presence in the digital era.

Traditional Leadership’s Core Values

Excellent executives typically possess the following characteristics: extensive industry knowledge, exceptional decision-making abilities, strong team coordination skills, and high stress resistance. These skills play a crucial role in business negotiations.

They excel at structured thinking, data analysis, and risk assessment, and are accustomed to persuading others through rigorous logic and professional authority. However, today’s consumers and investors no longer want to learn about a company solely through official statements; they increasingly want to see authentic, relatable leaders.

Digital Influence: The New Art of Communication

Digital influence requires a completely different skill set. These leaders know how to convey complex concepts simply and powerfully, how to capture an audience’s attention in a short timeframe, and how to build an emotional connection with their followers. Successful digital operations typically embody three key characteristics: authenticity, consistency, and interactivity.

Take the American social media marketing expert- Gary Vee as an example. He successfully transformed his family’s liquor store and Wine Library. Later, he also  founded VaynerMedia which attracts a massive audience and builds an enormous online community. He perfectly utilized digital influence to become a legend.

Mastering digital influence grants you the following advantages:

• Enhance influence: Through social media, you can connect with larger audiences and establish a broader sphere of influence.
• Recruitment and Career Advantage: Leaders with strong personal brand image can more easily attract top talent to their teams, are highly favored in the job market, and are often proactively recruited.
• Business Opportunities: Digital influence can generate new business opportunities and partnerships for your company.

 

You Can Build a Professional Personal Brand Too

Among all social media platforms, LinkedIn has emerged as the most crucial battleground for building a personal brand. It offers a professional and suitable environment to showcase your image, expertise, and values, allowing others to define you through the platform.

A successful LinkedIn strategy typically includes regularly sharing industry insights, engaging in meaningful discussions, highlighting your company’s culture, and sharing personal career stories and learning experiences. LinkedIn is a powerful tool that offers the chance to establish your brand, connect with industry leaders, and demonstrate your professional journey. It is an opportunity you simply cannot afford to miss.

The world is changing; to succeed in this new era, leaders must master both the meeting room and the digital world. This is a challenging, yet rewarding, time for those ready to embrace change.

 

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Published by iNSearch 卓恩管理顧問有限公司
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